Insights · Case Study · Shows and Series
Keep the Drumbeat Between Shows
How we promote Sextronica After Dark, a weekly late-night mixshow: an always-on stream, promo for every show and daily posts between episodes.
The Problem
A weekly show only goes live once a week. Without steady promotion, the audience forgets in between, and every episode starts from zero.
What We Built
Sextronica After Dark has a show website with a 24/7 stream player, a weekly live show on Fridays from 12 to 4 AM ET, promo videos for each show, daily social posts across X, Facebook and TikTok, and a sign-up for show drops and go-live alerts.
What You Can Take From It
- Always be on. Give people something to experience between live moments, such as a stream, archive or highlights.
- Promote every episode. A short promo per show tells people what is coming and when.
- Post daily, plan weekly. Map the week on a content calendar so posting never depends on memory.
- Collect alerts. A go-live sign-up turns casual viewers into an audience you can reach directly.